Case Study · Kitchen & Basement Remodeling
How we turned $30/day in Meta ads into $400k+ in remodeling projects
A local kitchen and basement remodeling company used authentic iPhone videos + our performance system to fill their pipeline, book premium projects, and close over $400,000 in new revenue—without increasing their ad budget.
Ad Platform: Meta (Facebook & Instagram)
Offer: High-ticket kitchen & basement remodels
Location: Suburban U.S. market
At a glance
New Revenue Closed
$412,300
Ad Spend
$30 / day
Collective Timeframe
6.5 months
Primary Channel
Meta lead generation campaigns using authentic video creatives
The numbers behind the $400k+ in remodeling revenue
We weren’t trying to "go viral." We engineered a predictable lead system that reliably turned modest ad spend into booked jobs.
New Revenue Closed
$412,300
From high-margin kitchen & basement projects booked directly from campaigns.
Average Daily Spend
$30 / day
Kept spend lean while focusing on quality leads and booked consults.
Qualified Leads Generated
279
Form fills & calls from homeowners actively planning remodel projects.
Return on Ad Spend (ROAS)
23.8x
Every $1 in ad spend produced $23.80 in trackable closed revenue.
The challenge: Feast-or-famine jobs and expensive lead brokers
Before working with us, this remodeling company relied on word-of-mouth, HomeAdvisor, and the occasional postcard campaign. Good months were great. Slow months were scary.
Lead brokers were selling the same inquiries to 4–6 competing contractors.
Sales were wasted on price shoppers instead of closing high ticket projects.
No predictable way to "turn on" new projects in slow seasons.
Owner hesitant to spend big on ads without proof it would work.
They didn’t need more clicks. They needed homeowners who were already dreaming about a new kitchen or finished basement—and were ready to talk to a pro.
Our diagnosis
The market wasn’t the problem. Attention was. Their "brand" was a couple photos of their completed work, a couple Google reviews, and a website that got no traffic.
Despite this, we helped them close high ticket remodels via:
Simple iPhone videos to humanize the brand and showcase real projects.
Addressing pain points in our marketing to attract the right clients.
Pre-qualify leads with smart forms and automations before they hit the sales calendar.
Our strategy
Authentic Meta video ads that feel like content, not commercials
Instead of polished TV-style ads, we leaned into native-feeling video content shot on the owner’s phone. These clips looked and sounded like what homeowners already watched in their feeds.
- 30–45 second vertical walkthroughs of finished kitchens and basements.
- Quick selfie videos from the owner explaining timelines, pricing, and process.
- Before/after scroll-stopping clips highlighting dramatic transformations.
- Simple CTAs inviting viewers to "See what your remodel could cost" via a quick form.
Content Strategy
The system that turned views into booked remodels
Behind the videos was a tightly engineered funnel that captured interest, qualified prospects, and helped the sales team close high-ticket jobs.
How the $400k+ in revenue actually happened
Instead of counting every inquiry as "revenue," we tracked projects through to signed contracts. Here’s how the numbers broke down over 6.5 months.
- 279 qualified leads submitted via Meta campaigns.
- 118 consultation appointments booked.
- 47 contracts signed for kitchen and basement projects.
- Average project value of ~$8,775, with many jobs above $10k.
We didn’t count every potential add-on or future referral. The $412k number is tied to clearly attributable projects sourced from these campaigns.
Average cost per lead (CPL): $36
Average walkthrough conversion rate: 30%
Because the system favored higher-intent projects, many smaller leads self-filtered out—saving the team time and protecting margins.
Client feedback
"We stopped relying on luck and finally got a system we can turn up or down."
“Before this, we’d have two or three amazing months and then a dry spell where we were scrambling for work. The Meta campaign system gave us steady, high-quality leads from homeowners who already liked our work by the time we talked to them." - Josh L.
Owner, Kitchen & Basement Remodeling Company
Suburban U.S. market
Can we replicate these results for your remodeling business?
Every market is different, but our video ad and automation strategy transfers extremely well across remodeling businesses.
Do we need professional video crews to run this playbook?
No. In this case study, every winning creative started as an iPhone video. We’ll give you simple scripts and shot lists so your team can capture raw footage. Our team then turns that into ad-ready assets that feel native to Facebook and Instagram.
Will this work if we only want high-ticket projects?
Yes, that’s often where this system shines. We design your targeting, copy, and forms to attract homeowners with real budgets and timelines. Low-intent leads tend to filter themselves out before they ever reach your calendar.
How long until we see results once campaigns are live?
The first leads often come within the first 3-7 days of going live.
What’s the minimum ad budget you recommend?
This client ran at $30/day. For most local remodeling companies, we recommend a starting range of $30–$75/day depending on your market size and how aggressively you want to grow. We can scale from there based on performance.
Get a similar system for your remodeling business
Want to turn a modest Meta ad budget into a reliable project pipeline?
We’ll review your market, current lead flow, and capacity—and map out what a $30–$75/day Meta strategy could look like for your remodeling company.
No pressure, no long presentation. In 20–30 minutes we’ll know if this playbook fits your goals and capacity.