193 New Cleaning Clients in 60 Days
How one multi-location cleaning company used Client Sumo's omnichannel system to drive consistent, scalable growth.
193
New clients closed
$9k
Total ad spend
4x
Return on ad spend
7x
Increase in lead flow
Great craftsmanship, inconsistent pipeline
CLEANY had a stellar reputation and strong referral base—but their pipeline was not predictable. Aside from word of mouth, their marketing involved purchasing shared leads and spending money on unqualified clicks through Yelp.
- Unpredictable lead volume month to month
- Fragmented data across Meta and Google accounts
- No clear way to prioritize high-intent consultation requests
- Sales calendar with empty weeks between large projects
Meta + Google ads that pay for themselves many times over
By tightly integrating Meta lead generation with Google high-intent search campaigns, we built a predictable pipeline of qualified homeowners ready to invest in premium cleaning services.
Meta & Instagram
Banded cold + warm campaigns drove awareness and mid-funnel education for affluent homeowners, using short-form project highlights and client testimonials.
- • Cost per lead under $10 for in-service-area homeowners
- • Warm audiences re-targeted with gallery and "before & after" creatives
- • Lead forms pre-qualified budget and timeline before the call
Google PPC
High-intent search campaigns captured homeowners actively looking for house cleaning services and pushed them straight into the consultation funnel.
- • Branded + non-branded ad groups segmented by service
- • Ad copy synced to landing page headlines for higher Quality Score
- • Call-only and form submissions tracked back to revenue
"This is very successful so far. Like better than anything we ever did before... I'm just excited to do the same for all the other territories. This is a secret sauce and it's working."
Olga S.
Owner - CLEANY Toronto, ON