How we turned $30/day in Meta ads into $400k+ in remodeling projects
A local kitchen and basement remodeling company used authentic iPhone videos + our performance system to fill their pipeline, book premium projects, and close over $400,000 in new revenue—without increasing their ad budget.
New Revenue Closed
$412,300
From high-margin kitchen & basement projects booked directly from campaigns.
Ad Spend
$30 / day
Kept spend lean while focusing on quality leads and booked consults.
Qualified Leads Generated
279
Form fills & calls from homeowners actively planning remodel projects.
Return on Ad Spend (ROAS)
23.8x
Every $1 in ad spend produced $23.80 in trackable closed revenue.
The challenge: Feast-or-famine jobs and expensive lead brokers
Before working with us, this remodeling company relied on word-of-mouth, HomeAdvisor, and the occasional postcard campaign. Good months were great. Slow months were scary.
- Lead brokers were selling the same inquiries to 4–6 competing contractors.
- Sales were wasted on price shoppers instead of closing high ticket projects.
- No predictable way to "turn on" new projects in slow seasons.
- Owner hesitant to spend big on ads without proof it would work.
They didn't need more clicks. They needed homeowners who were already dreaming about a new kitchen or finished basement—and were ready to talk to a pro.
Our diagnosis
The market wasn't the problem. Attention was. Their "brand" was a couple photos of their completed work, a couple Google reviews, and a website that got no traffic.
Despite this, we helped them close high ticket remodels via:
- Simple iPhone videos to humanize the brand and showcase real projects.
- Addressing pain points in our marketing to attract the right clients.
- Pre-qualify leads with smart forms and automations before they hit the sales calendar.
Authentic Meta video ads that feel like content, not commercials
Instead of polished TV-style ads, we leaned into native-feeling video content shot on the owner's phone. These clips looked and sounded like what homeowners already watched in their feeds.
Kitchen Walkthrough
Owner casually walks through a finished kitchen, talking through materials, timeline, and budget ranges.
Basement Reveal
Quick pan from bare concrete to finished family room with subtle on-screen text calling out key upgrades.
Trust Builder
Selfie-style clip that educates homeowners while positioning the brand as the obvious, transparent choice.
Want to turn a modest Meta ad budget into a reliable project pipeline?
We'll review your market, current lead flow, and capacity—and map out what a $30–$75/day Meta strategy could look like for your remodeling company.